“We then spent the better part of the following decade evaluating various opportunities through our disciplined approach to capital allocation, which led to our entry into France in 2017 and later a small-scale entry to Poland. We started through a modest acquisition in Germany in 2012,” the executive said. As many of you know, we’ve taken a consistently measured approach to achieving scale in the continent. “We have a portfolio of over 30,000 sites and strong scaled positions in Germany and Spain which are benefiting from many of the same trends, driving strong growth in the United States, including the early stage of 5G rollouts and a new entrant. In addition, prescriptive analytics help the company save costs by suggesting repairs on key components or choosing to replace them based on historical spend and other characteristics.In June last year, American Tower had closed the first tranche of the acquisition of Telxius Towers, comprised of nearly 20,000 communications sites in Germany and SpainĪmerican Tower Corporation (ATC) ended June with nearly 30,000 telecommunications sites across its European footprint, the company’s President and CEO Tom Bartlett said during a conference call with investors.
AMERICAN TOWER COMPANY HOW TO
Now, the lines of business have an intuitive tool to manage contractor spend and study headcount, forecast sales, provide GAAP financial reporting, or even decide how to draft certain agreements. Oracle Analytics has also allowed the company to swiftly respond to market conditions, potential acquisitions, and competitive threats. With a network of BI developers working across the globe, American Tower can manage its architecture centrally while empowering regional teams to satisfy the needs of different markets and customers. On top of that, the company curated an enterprise data warehouse, where it builds analytical models to understand high-level trends, make better forecasts, and implement an analytical approach to running the business.
Using Oracle Database, Oracle Data Integrator, and Oracle Golden Gate, American Tower now has an enterprise hub where employees can see all the company’s key business data in raw format in a global data lake. The company is confident that it can reduce that time even more through applied intelligence programs and the continued work of the BI program.
The time required to process and deploy a telecommunications customer on a tower was a key business metric, and reducing that cycle time was a top priority.Īfter implementing Oracle Analytics, American Tower cut by 40% the time required to get customers up and running through streamlining processes, identifying weaknesses, and making better predictions about future business performance. Its customers have very aggressive schedules to migrate to their 4G and 5G networks to support the high demand for wireless communication. While American Tower’s business had snowballed, tracking the performance of various departments had become a big challenge.Īmerican Tower supports an extremely fast-paced industry. From data on IoT devices on towers in Uganda to information about leases in Massachusetts, the company wanted to bring all its far-flung data into a central platform where leaders could view it in real time to make better-informed decisions on key strategic deliverables, as well as day-to-day tactical operations.Īlso, the organization’s various departments did not speak the same language and could not get the same view of assets or projects. American Tower, one of the world’s largest Real Estate Investment Trusts (REITs), is a leading independent owner, operator, and developer of wireless and broadcast towers, with a global portfolio of approximately 213,000 communications sites in 23 countries across 6 continents.Īs a global company, American Tower was using multiple distributed systems that weren’t connected.
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